Help low-grade serous ovarian cancer and Cure Our Ovarian Cancer get publicity by sharing our press release with the media.
Tips for dealing with the media
For women with low-grade serous ovarian cancer and their families
- Regional newspapers, magazines, radio and TV really engage with stories about local people supporting a good cause
- Local and regional media include: Local newspaper(s)/magazine(s) Local radio station(s) Regional TV news programmes (BBC and ITV)
- If you send a well-written press release to your local journalist contacts, you will increase the chances of getting your story covered by the local newspaper, radio or TV station.
- Copy down your story and/or the URL and attach a copy of our Press Release.
- Ring up your local papers/magazines and find out if there is a particular reporter to send your press release to
- Copy your press release into the body of your email and send it to the relevant contacts
- It’s a good idea to personalise your message and to include your contact details so they can get in touch with you directly
- Include any relevant, high quality photographs along with your press release (remember to include the names and ages of people in the photograph, from left to right)
- Once you have emailed the press release, follow-up with a phone call to make sure the journalist has received it.
- Ask whether they need any more information from you and whether they are likely to feature your story
Working with local radio stations
- If you don’t already listen to your local radio stations, tune into different shows so you can hear the sorts of topics the presenters discuss
- Call your local stations and ask to speak to the producer of the show you’d like to be a guest on
- Explain your story and ask for their email address so you can send them the press release
- As well as sending the press release, give details about when you may be free to speak to them.
- Are you able to go into the studio for a chat or is it easier for you to speak to them over the phone?
- Once you have sent the press release, follow up with a phone call to check they have received it and to see if they’d like to arrange an interview with you
- If you are successful in securing media coverage – it’s worth checking to see if they are going to feature your story on their social media page as this is another great way to raise awareness of your fundraising event!
How to be the perfect interviewee
- Be prepared
- Re-read your press release – as the interviewer will base questions on this. What are you doing? Why? How can people help you fundraise? Be clear on what you want to achieve
- Prepare three main points you want to get across during the interview and make sure you mention them
- Take the initiative if they don’t ask you a particular question you wanted to answer take the lead and say ‘I’d also just like to make these points...’
- Be confident. Most presenters are friendly! Treat the interview like a chat with a friend about an event you’re excited about
- Make it relevant
- Be prompt.
- If you are doing the interview from a TV or radio studio, make sure you arrive at least ten minutes early
If you have any questions we will do our best to help - contact us
Thank you for your support!
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